It was a busy summer for our clients with mergers, campaign launches, new ventures and inspiring talks – September was no exception. Check out the latest stories and accomplishments from a few of our incredible thought leaders.
Sylvain Labs at NEXT Conference
Alain Sylvain, founder and CEO of Sylvain Labs, and Zach Pentel, global director of brand strategy at Spotify, took to the stage in Hamburg and explored the phenomenon of pop music and how new feats in data give us a better understanding of society at large.
Credit: NEXT Conference
MediaMonks on Adweek
MediaMonks created a campaign for FileMaker, an Apple subsidiary that helps execs at small business and non-tech companies create their own custom apps without needing to code. The campaign features none other than a guy with a man bun, who uses FileMaker to share his ideas with colleagues by communicating with whale noises – just one of his trendy techniques.
JKR (New York) on The Drum
Agency Jones Knowles Ritchie’s New York team helped bring Dunkin’ Donuts’ new brand identity to life – Dunkin’ – which represents the company’s focus on serving coffee quickly.
Isobar on Adformatie
Digital agency Isobar NL launched its new innovation venture, NowLab, which allows companies to develop and validate new ideas as part of a corporate innovation strategy.
Critical Mass on Adweek
While the feedback on Instagram’s IGTV has been less than favorable, the social networking powerhouse has a very good track record of successfully launching new features by emulating what has worked for other platforms – think Instagram stories (essentially Snapchat!). Social strategist for Critical Mass, Calvin Walker, explained his take on the power of video and how IGTV can still become a game-changer for brands.Credit: Critical Mass
Iris Amsterdam on Marketing Tribune
Iris Amsterdam’s managing director Paul Greenep discussed Iris’ pricing solutions research, which shows that every price change affects profit. While some marketing initiatives need weeks, months or even years to bring about change, prices can have an impact on companies today.
Credit: Iris Amsterdam
JKR (Singapore) on Mumbrella
Strategy director at Jones Knowles Ritchie Singapore Katie Ewer made the case for why advertisers should be inviting their audience to find the universal in the specific, not the other way around.
Credit: JKR Singapore