KERRIE FINCH

In London and Amsterdam, Kerrie kicked off her career in consumer tech (when it wasn’t sexy) and consumer lifestyle (when it was).

As PR Director at Wieden+Kennedy Amsterdam, Kerrie wrangled brands such as Nike and Heineken, Coca-Cola and Electronic Arts.

Kerrie launched the agency in 2009. Now, FinchFactor is an international network empowering brands, creative agencies and start-ups. You’ll find FinchFactor offices in Amsterdam, London, and Los Angeles.

The FinchFactor vision: reputation
management drives brands.

Country rep for the Cannes Lions International Festival of Creativity – member of Creative Social – contributor to Brand Republic, Campaign, and The Drum – moderator and speaker at all manner of industry events – founder of SheSays Amsterdam – judge for the Clio Awards, The Golden Hammer, Creativepool, and The New York Festival – board member of the ADCN.

Described by her team as “queen of creative”, “networking ninja” and “fearless communicator”, she has never been seen without a business card and has more Air Miles than you’ve had hot dinners.

KERRIE FINCH

In London and Amsterdam, Kerrie kicked off her career in consumer tech (when it wasn’t sexy) and consumer lifestyle (when it was).

As PR Director at Wieden+Kennedy Amsterdam, Kerrie wrangled brands such as Nike and Heineken, Coca-Cola and Electronic Arts.

Kerrie launched the agency in 2009. Now, FinchFactor is an international network empowering brands, creative agencies and start-ups. You’ll find FinchFactor offices in Amsterdam, London, and Los Angeles.

The FinchFactor vision: reputation
management drives brands.

Country rep for the Cannes Lions International Festival of Creativity – member of Creative Social – contributor to Brand Republic, Campaign, and The Drum – moderator and speaker at all manner of industry events – founder of SheSays Amsterdam – judge for the Clio Awards, The Golden Hammer, Creativepool, and The New York Festival – board member of the ADCN.

Described by her team as “queen of creative”, “networking ninja” and “fearless communicator”, she has never been seen without a business card and has more Air Miles than you’ve had hot dinners.

SARAH TAYLOR

Sarah has worked alongside Kerrie since 2004. Not only does she know where the bodies are buried, she also has a finely tuned sense for strategic brand communications.

As Chief Operations Officer, Sarah oversees FinchFactor’s global client portfolio, ensuring both strategy and tactics work to a flexible roadmap. Some say she’s a human incarnation of GPS, defining a new route when you hit congestion.

“A brand’s journey should have a clear destination but allow for forks in the road. A set-in-stone approach will get you nowhere worth going.”

With a background in strategic PR consultancy, content creation and brand positioning, Sarah champions purposeful and meaningful communication that is designed to engage, inspire and, at times, provoke.

SARAH TAYLOR

Sarah has worked alongside Kerrie since 2004. Not only does she know where the bodies are buried, she also has a finely tuned sense for strategic brand communications.

As Chief Operations Officer, Sarah oversees FinchFactor’s global client portfolio, ensuring both strategy and tactics work to a flexible roadmap. Some say she’s a human incarnation of GPS, defining a new route when you hit congestion.

“A brand’s journey should have a clear destination but allow for forks in the road. A set-in-stone approach will get you nowhere worth going.”

With a background in strategic PR consultancy, content creation and brand positioning, Sarah champions purposeful and meaningful communication that is designed to engage, inspire and, at times, provoke.

THE TEAM

Jillian Rosen

news hound – loves a good meme – adores The New Yorker – always wine o’clock – Pittsburgh proud – devoted to cult beauty products – cat lady – persuasive communicator – snack aficionado – don’t stop ’till it’s done

Harriet de Groot

passion for facts and figures – trust her with your life – inspired by nature – adores chocolate – strong shoe game

Dominic Karatouliotis

lover of tech – calm and collected – inspired by design – driven (and future Tesla driver) – reliable and accountable – collaborative – labelling master

Katrina Visser

wordsmith – solutions, not problems – high-low culture fiend – tenacious – weekend tourist – talk less, listen more – wannabe detective

Lisa van Boekhout

editor extraordinaire – Jeff Bridges fangirl – devil in the detail – tidy kiwi – finds the angle – packs a good lunch – gets to the point

Claire Wicks

strong communicator – tea drinker – loves baking – fire-fighter – would-be potter – excellent organiser

Maxime Reinders Folmer

masterchef – puppies – Sunday pancake day – throws a good punch – laughs first and helps you up after – gets the job done – lives to travel

Zita Butler

socialiser extraordinaire – enthusiastic storyteller – dot connector – cheese and wine aficionado – globe trotter – 90s dance lover – lover of the swoosh

Kate Silina

storyteller – good in a crisis – optimist – strategist – audiobook addict – hiker – repotted from DC to LA

Kelsey Kraemer

neat freak – NJ born and bred – color coordinator – right-brained  – indie-movie lover – pets every dog she sees – spelling stickler

CLIENTS

WHAT WE DO

We work across borders. For brands and agencies.
We create impact with consumers. Peers. The media.

FinchFactor is all about building your business.

WHAT WE DO

We work across borders. For brands and agencies. We create impact with consumers. Peers. The media. FinchFactor is all about building your business.