KERRIE FINCH

In London and Amsterdam, Kerrie kicked off her career in consumer tech (when it wasn’t sexy) and consumer lifestyle (when it was).

As PR Director at Wieden+Kennedy Amsterdam, Kerrie wrangled brands such as Nike and Heineken, Coca-Cola and Electronic Arts.

Kerrie launched the agency in 2009. Now, FinchFactor is an international network empowering brands, creative agencies and start-ups. You’ll find FinchFactor offices in Amsterdam, London, Los Angeles and New York.

The FinchFactor vision: reputation
management drives brands.

Country rep for the Cannes Lions International Festival of Creativity – member of Creative Social – contributor to Brand Republic, Campaign, and The Drum – moderator and speaker at all manner of industry events – founder of SheSays Amsterdam – judge for the Clio Awards, The Golden Hammer, Creativepool, and The New York Festival – board member of the ADCN.

Described by her team as “queen of creative”, “networking ninja” and “fearless communicator”, she has never been seen without a business card and has more Air Miles than you’ve had hot dinners.

KERRIE FINCH

In London and Amsterdam, Kerrie kicked off her career in consumer tech (when it wasn’t sexy) and consumer lifestyle (when it was).

As PR Director at Wieden+Kennedy Amsterdam, Kerrie wrangled brands such as Nike and Heineken, Coca-Cola and Electronic Arts.

Kerrie launched the agency in 2009. Now, FinchFactor is an international network empowering brands, creative agencies and start-ups. You’ll find FinchFactor offices in Amsterdam, London, Los Angeles and New York.

The FinchFactor vision: reputation
management drives brands.

Country rep for the Cannes Lions International Festival of Creativity – member of Creative Social – contributor to Brand Republic, Campaign, and The Drum – moderator and speaker at all manner of industry events – founder of SheSays Amsterdam – judge for the Clio Awards, The Golden Hammer, Creativepool, and The New York Festival – board member of the ADCN.

Described by her team as “queen of creative”, “networking ninja” and “fearless communicator”, she has never been seen without a business card and has more Air Miles than you’ve had hot dinners.

SARAH NORTHAM

Sarah has worked alongside Kerrie since 2004. Not only does she know where the bodies are buried, she also has a finely tuned sense for strategic brand communications.

As Chief Operations Officer, Sarah oversees FinchFactor’s global client portfolio, ensuring both strategy and tactics work to a flexible roadmap. Some say she’s a human incarnation of GPS, defining a new route when you hit congestion.

“A brand’s journey should have a clear destination but allow for forks in the road. A set-in-stone approach will get you nowhere worth going.”

With a background in strategic PR consultancy, content creation and brand positioning, Sarah champions purposeful and meaningful communication that is designed to engage, inspire and, at times, provoke.

SARAH NORTHAM

Sarah has worked alongside Kerrie since 2004. Not only does she know where the bodies are buried, she also has a finely tuned sense for strategic brand communications.

As Chief Operations Officer, Sarah oversees FinchFactor’s global client portfolio, ensuring both strategy and tactics work to a flexible roadmap. Some say she’s a human incarnation of GPS, defining a new route when you hit congestion.

“A brand’s journey should have a clear destination but allow for forks in the road. A set-in-stone approach will get you nowhere worth going.”

With a background in strategic PR consultancy, content creation and brand positioning, Sarah champions purposeful and meaningful communication that is designed to engage, inspire and, at times, provoke.

THE TEAM

Jillian Rosen


social media enthusiast – voice of an angel – news hound – kick-ass communicator – cat lady – bring on the challenge – always cocktails o’clock

Lisa Hupe


office cheerleader – meme queen – digiratus – lover of context – storyteller – Louis Theroux connoisseur – closeted nerd

Harriet de Groot


passion for facts and figures – trust her with your life – inspired by nature – adores chocolate – strong shoe game

Lindsay Mandeville-570-bewerkt
Lindsay Mandeville


thinks like a brand – weekend gym hero – believer in ‘we’ over ‘I’ – kamikaze cyclist – message crafter extraordinaire – looks long term – happiest on two skis

Bieke Groenink-448-bewerkt-2
Bieke Groenink


visual arts aficionado – looks at the bigger picture – go-getter – savvy photographer – thinks on her feet – hotspot hunter

Dominic Karatouliotis


lover of tech – calm and collected – inspired by design – driven (and future Tesla driver) – reliable and accountable – collaborative – labelling master

Katrina Visser


smart cookie – wordsmith – solutions, not problems – high-low culture fiend – tenacious – weekend tourist – wannabe detective

Hannah Munger


strategic thinker – grammar police – ruthless attention to detail – feminist – crossword puzzler – inquisitive – smooth sailor, literally

Karolina Kustusz


finds the source – to-do-list enthusiast – background dancer – has a plan – patient listener – undercover hero – barista at heart

Ami Guest


film buff – reads between the lines – vinyl collector – podcast addict – ferocious reader – empathetic – good at bad impressions

Lisa van Boekhout


editor extraordinaire – Jeff Bridges fangirl – devil in the detail – tidy kiwi – finds the angle – packs a good lunch – gets to the point

Stefanie van Rootselaar


people’s person – strong communicator – print lover – gets to the point – candy addict – world traveller – talent for tact

CLIENTS

WHAT WE DO

We work across borders. For brands and agencies.
We create impact with consumers. Peers. The media.

FinchFactor is all about building your business.

WHAT WE DO

We work across borders. For brands and agencies. We create impact with consumers. Peers. The media. FinchFactor is all about building your business.